International Tree Foundation
One Tree Planted every 20 Seconds
People . Community . Planet
The Address Collective is delighted to announce a new partnership with the International Tree Foundation (ITF), launching an environmentally conscious initiative that rewards sustainable choices during hotel stays.
As part of the initiative, guests will now have the option to opt out of daily room cleaning, and in return, The Address Collective will make a donation to the International Tree Foundation — supporting global reforestation projects and local communities around the world.
“This small act of skipping daily housekeeping can have a powerful ripple effect,” said Brian McGettigan, CEO at The Address Collective. “Less water usage, fewer chemicals, and lower energy consumption — and now, with every opt-out, a meaningful contribution to the planet through tree-planting efforts.”
The program is designed to promote mindful travel habits while giving guests the opportunity to make a real difference during their stay. Donations will go directly to the International Tree Foundation’s reforestation and conservation projects across Africa, Ireland and the UK.
Founded over 100 years ago, the International Tree Foundation is a global leader in sustainable forestry and community-based environmental work, making them an ideal partner in The Address Collective’s mission to reduce its ecological footprint.
Guests will be able to opt out of room cleaning during check-in or via in-room signage. Participation is entirely voluntary — but deeply impactful.
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